Alfredo Bengzon outlines a 20 year marketing plan to achieve his vision of becoming an excellent pediatrician, establishing a primary hospital for low-income families, and becoming director of the hospital. He plans to finish an MBA, attend conferences locally and abroad, and take on roles as a model pediatrician, diligent chairman, and obedient family man. Following Stephen Covey's 8 habits, he aims to take charge of his life, think win-win, sharpen skills, and thrive everyday. His end goal is to be a respected pediatrician, successful businessman managing a tertiary hospital, and happily married family man at age 65.